Going [ART] Pro

Gain the Clarity, Confidence & a Clear Pathway Forward to Create a Thriving Career Doing What You Love

LIVE

THE ULTIMATE CAREER PROGRAM FOR VISUAL ARTISTS READY TO GO BIG IN THEIR ART CAREER

~ COMMENCES w/c 17TH FEBRUARY 2025 ~

Are you frustrated with not knowing
how to build your art career?

Calling emerging visual artists who desire to create a career where they feel confident and clear on the pathway forward

And experience creative and financial growth as they build a sustainable career

Are you ready?
Let’s do this…

Does this sound familiar?

  • You’re working full time or part time in a job to pay the bills [but you spend ALL your spare time thinking about creating & being in your studio]

  • You get stuck comparing yourself to other artists [and wish you knew how to stand out as your unique self]

  • You find yourself getting overwhelmed by the many ways to grow your art career [and you’re unsure of which direction to take]

  • You’re unsure of how to create a business and generate regular income from your art [and you’re ready to discover how to make an income with authenticity and integrity]

You’re either looking to leave your job, so that you can spend your days immersed in your creativity… 

OR you’re working in your art career full or part time currently, but currently lacking confidence & aligned direction.

Either way, you desire greater clarity and a personalised plan to help you get where you want to go.

If any of this sounds like you, then you’re in the right place…

Imagine if…

  • You could be in the driver’s seat of your art career -  creating your art when you want and confident in knowing that you’re building your career in the direction that YOU want to go

  • You have a vision for your career and a roadmap to get your there

  • You’re feeling more confident speaking about your art and getting more eyes on your work

  • You have clarity on what you sell, the income you desire and the steps to make it a reality

Feel good this year knowing where you’re taking your art career…

Introducing...

Going [Art] Pro

The Complete Roadmap to grow your confidence, gain clarity on your art career vision & turn your passion into an authentic and abundant art career

Going [ART] Pro is a 6 week online & live coaching program, specifically designed for emerging visual artists.

It’s perfect if you dream of going full time with your art or you’re currently in your studio full time & you’re looking for clarity and vision on your pathway forward, coupled with community and expert guidance.

Hear from previous students

  • “What I loved about the course was it was such a good mix of mindset versus practical advice. I’ve felt a noticeable shift in my mindset and have the confidence and belief to trust what I’m doing and keep going”

    Jess

  • “It was an honour to learn alongside a supportive group of likeminded artists investing in themselves. Tom and Claire are your guides to the everyday and the extraordinary parts of a career in creativity”

    Steve

  • "With each weekly module my confidence and the pathway towards growing my art practice and career became clearer and more achievable. Together, Tom & Claire provided a welcoming learning environment loaded with dynamic positivity”

    Viki

What’s included in
Going [ART] Pro

Over 2 months you’ll be going on a creative personal discovery journey to help you to uncover the ‘essence’ behind your artwork and how to articulate it.

You’ll also explore the practical aspects of getting your artwork out into the world to create greater awareness and desire for your creations.

Once you’ve completed the program, you’ll walk away feeling more confident & connected to your unique angle and offering with a roadmap on how to take the next steps to put it all into action.

You’ll receive the module course content in our online portal, drip fed to you weekly.

Your coaching sessions will be at 6pm AEDT on Wednesday’s (except for the welcome call on Tues 18th Feb). Details in the FAQ’s below.

You’ll also have access to comprehensive weekly worksheets & a resource library to put what you’re learning into action

You receive LIFETIME ACCESS to the course content.

Enrolments close at 5pm AEDT, MONDAY 17th FEBRUARY.

The program commences w/c 17th FEBRUARY 2025.

The

Program

Breakdown

*

The Program Breakdown *

The 6 week journey

The program begins w/c 17th February 2025

MODULE 1

——————

Who are you as an Artist + your Vision

In this first module you’ll go deep & uncover the themes & influences behind your artwork. You’ll walk away with a clear career vision to guide you through the program & beyond.

    • Get crystal clear on where you’re at today as an artist - your influences & your themes

    • Visualise & uncover your artistic future to guide you forward

    • Review your habits & beliefs and who you’ll need to become to create what you most desire

MODULE 2

——————

Organisation
& Structure

Set up key business foundations to eliminate procrastination and overwhelm and set yourself up for success to create & complete more artwork, particularly if you’re short on time.

    • Learn how to maximise your time & energy

    • Establish helpful daily habits that will set you up for creative productivity

    • Balance yin & yang energies in your art business and embrace structure

    • Create your own weekly schedule & boundaries

MODULE 3

——————

Get
Noticed

Get out of your own way and start allowing your art to be seen. Attract more opportunities towards you as you become known for your uniqueness.

    • Discover what's holding you back from being seen & create the mindset that will attract more opportunties

    • Learn the Importance of repetition and the 'hit single'

    • Create a plan to 'get noticed' and seen as an artist, by identifying your key marketing touchpoints

MODULE 4

——————

Style Development & Evolution

Gain clarity on your current style and how it’s evolved over time and discover where you could take it into the future.

    • Uncover the key influences and life events that have contributed to your style

    • Learn the importance of having a growth mindset to support your creative career

    • Identify where you're at along the style development journey to guide your focus forward

    • Gain new tools to help you get out of creative ruts and into flow

MODULE 5

——————

Bring in Consistent
Income

Re-wire the ‘starving artist’ stereotype & claim the value of your work

    • Create the resourceful money mindset & wealth consciousness to generate greater wealth

    • Learn best practice pricing for your artwork that feels good & supports you

    • Learn how to position yourself in the market for maximum success

    • Learn how to set up your art website professionally

    • Ways of making an income from your artwork that work for you

MODULE 6

——————

Talk about your Art
with Confidence

Discover how to talk about your art with greater confidence & clarity & become unstoppable

    • Uncover and move through any blocks that are in the way of talking about your artwork

    • Reveal the ‘essence’ of your artwork & the story behind it

    • Uncover opportunities to talk about your artwork

    • Create your artist bio

In the Program you’ll receive:

👉🏼 x6 Training modules with digestible Videos & detailed Slide Decks on our online platform

👉🏼 x6 Worksheets - so that you can start implementing straight away.

👉🏼 Additional Resources - such as the artist budget spreadsheet, art organisation tracker and the ever evolving art exposure & income opportunities bank. These resources will support you on your career artist journey, and you’ll likely return to them many times

👉🏼 A dedicated online space to ask questions & get support as you complete the program

👉🏼 LIFETIME ACCESS to the Going [ART] Pro full program & resources

PLUS

You’ll get x2 months FREE access to our exclusive MOMENTUM Group Membership & Community!

We run twice monthly live sessions online via Zoom on Wednesday’s at 6pm AEDT/AEST Melbourne Australia timezone. These range between group coaching, live trainings, expert talks and planning sessions. Details below.

LIVE sessions are recorded and uploaded into our portal so that you can watch on demand in your own time if you can’t make it LIVE.

Monthly Live Group Coaching Sessions

Get tailored guidance and actionable insights directly from experienced Mentor, Tom and Business & Mindset Coach Claire who understand the art world and human behaviour, to help you overcome challenges, stay on track, and grow your career with confidence

Live Talks with Industry Experts in the Arts

Gain insider knowledge, tips, and inspiration from successful artists, gallery owners, and other leading experts in the art world, giving you an edge and clarity on your next steps.

Live Trainings with Tom
& Claire

Learn proven strategies to market and sell your work, build sustainable revenue streams, and navigate the business side of being an artist—so you can spend more time creating (and less time stressing about income)

Quarterly Live Planning
Sessions

Set clear, achievable goals and map out your path for the months ahead with expert guidance, ensuring you’re consistently moving towards your artistic and career aspirations

Online Community Space

Join a vibrant, supportive community of like-minded artists where you can share ideas, gain encouragement, and build lasting connections, ensuring you feel connected, supported and inspired along your journey.

Additional Resources
Library

Access a growing collection of templates, guides, and tools designed to save you time, answer your questions, and support you at every stage of your art career journey.

There’s a wealth of knowledge in MOMENTUM and additional resources to draw upon, so you’ll never be alone trying to work it out.

Would you love a walkthrough of our online platform where all of the training materials and our community space is housed?

Hear from previous students.

Is it time to take your art career to the next level?

There are 3 options available for Going [ART] Pro LIVE depending on the level of MOMENTUM support and different payment scales to suit your needs & get things moving ASAP for you!

The below prices are EARLYBIRD and will be available until Thurs 6th Feb 5pm AEDT

2 MONTHS MOMENTUM

ONE PAYMENT

$995 USD

$795 USD

Complete the Going [ART] Pro program from anywhere in the world.

And receive 8 weeks of live support & community while you complete the program

    • x6 comprehensive training modules

    • x6 worksheets to implement your learnings into your art business

    • Live group coaching & mentoring sessions with Claire & Tom

    • Access to our resource library to support you

    • Community support in our online live platform

PLUS 2 months support in our Momentum community of go-getter artists

    • x1 LIVE Group Coaching Session p/month

    • x1 LIVE Guest training from Industry expert or In house training

    • M-F support and community in our online hub Momentum

    • Access additional resources to support you with your career (including all recordings of previous guest talks)

    • Connect with likeminded go-getter artists from around the world

MOST
POPULAR

2 MONTHS MOMENTUM

x2
PAYMENTS

$525 USD

$425 USD

(2 MONTHLY PAYMENTS)

Complete the Going [ART] Pro program from anywhere in
the world.

And receive 8 weeks of live support & community while you complete the program

    • x6 comprehensive training modules

    • x6 worksheets to implement your learnings into your art business

    • Live group coaching & mentoring sessions with Claire & Tom

    • Access to our resource library to support you

    • Community support in our online live platform

PLUS 2 months support in our Momentum community of go-getter artists

    • x1 LIVE Group Coaching Session p/month

    • x1 LIVE Guest training from Industry expert or In house training

    • M-F support and community in our online hub Momentum

    • Access additional resources to support you with your career (including all recordings of previous guest talks)

    • Connect with likeminded go-getter artists from around the world

12 MONTHS MOMENTUM

ANNUAL

$1300 USD

(OR MONTHLY PAYMENT PLAN)

Complete the Going [ART] Pro program from anywhere in
the world.

And receive 8 weeks of live support & community while you complete the program

    • x6 comprehensive training modules

    • x6 worksheets to implement your learnings into your art business

    • Live group coaching & mentoring sessions with Claire & Tom

    • Access to our resource library to support you

    • Community support in our online live platform

    • x1 LIVE Group Coaching Session p/month

    • x1 LIVE Guest training from Industry expert or In house training

    • M-F support and community in our online hub Momentum

    • Access additional resources to support you with your career (including all recordings of previous guest talks)

    • Connect with likeminded go-getter artists from around the world

PLUS 12 months support in our Momentum community of go-getter artists

PLEASE NOTE - Access to the Momentum Community and resources is only available during the time period you’ve selected. However if you’re loving the experience and you’d like to continue on the journey (which would be so fun!), then it will be $59 USD p/month to continue the mentorship & membership, commencing the day after your Momentum term finishes. If you’d like to join Momentum at a later date, then the price will be $69 USD p/month.

Got a question?
Not sure which option is right for you?

Just send us a DM on Instagram @artcareeracademy or email us at hello@artcareeracademy.com & we’ll be happy to help you

Meet the Team

  • ARTIST & ENTREPRENEUR
    Founder

    Tom Gerrard is a renowned Australian artist and entrepreneur who first made his name in the mid 90s painting on the streets of Melbourne. He has since built a successful career as an artist exhibiting in galleries in Tokyo, London, Los Angeles and Barcelona and his work has been collected by the National Gallery of Australia and the National Gallery of Victoria.

    Tom also runs the popular podcast Bench Talk & has interviewed over 150 artists where he untaps into what it is to be an artist.

  • BUSINESS & MINDSET COACH
    Founder

    Claire Bradshaw is a Business and Mindset Coach for Creatives & Wellness entrepreneurs. Claire's worked as a mindset and business coach for the past 6 years, supporting 100's of clients to create a more authentic, expansive and aligned life & business.

    She's also a yoga & meditation teacher and has 10+ years working in corporate marketing in London and Melbourne.

Student feedback

  • "This program is a gem for anyone aspiring to build a successful career in the art world. Going [ART] Pro has not only enriched my artistic journey but also unlocked a newfound sense of fulfillment. It's not just about honing skills; it's about discovering and embracing the artist within. I highly recommend this course to anyone ready to embark on a transformative journey towards a fulfilling art career".

    Johanna, Berlin

  • "I have truly enjoyed my experience being part of the Art Career Academy. Not only are Claire and Tom exceptional instructors, they are also great humans. Claire's business background and holistic approach, coupled with Tom's art-world experience and practical insights as an artist, create an ideal blend for guiding aspiring artists through their transition from hobbyist to professional".

    Asmus, Copenhagen

FAQs

LET’S MAKE SURE THIS IS PERFECT FOR YOU

  • The program commences w/c 17th February.

    Once payment is made, you'll receive access to our training portal.

    The training modules are drip fed to you each week over 6 weeks form 17th Feb. You have access to M-F online community support and weekly live coaching and mentoring calls for 8 weeks.

    You’ll also receive x2 months free access to our Momentum community, resources, additional trainings and resources.

    So much support to get things moving for you!

  • The LIVE Coaching/Mentoring & Momentum training sessions will be held at 6pm AEDT Melbourne Australia time. They will alternate between Going [ART] Pro specific sessions and Momentum group sessions and trainings.

    - Tues 18th Feb - Welcome Call
    - Wed 19th Feb - Momentum session
    - Wed 26th Feb - Coaching/Mentoring
    - Wed 5th Mar - Momentum session
    - Wed 12th Mar - Coaching/Mentoring
    - Wed 19th Mar - Momentum session
    - Wed 26th Mar - Coaching/Mentoring
    - Wed 2nd Apr - Momentum session
    - Wed 9th Apr - Closing Call
    - Wed 16th Apr - Momentum session

    We recommend coming live to the welcome and closing calls and as many of the Coaching & Mentoring session as you can. This is where you can maximise the support that’s offered.

    The Momentum sessions are optional - you can join all of them live or watch the recordings. These are a great way to learn from other artists, build community and learn additional skills related to building your art career.

  • We've poured our hearts and souls into this program and have had a lot of positive feedback, so we hope you love it too!

    However we will honour a refund within 7 days of purchase (less $50 USD admin fee) if you are not satisfied with your purchase.

    Please write to hello@artcareeracademy.com within 7 days of your purchase informing us of your reason and please allow 5 days for the refund to process.

  • In short, alot!

    Both Claire & Tom will run the group Coaching & Mentoring calls and both of them will be answering your questions in the online community space each week.

  • There sure is.

    • There’s a 2-part payment plan, paid over 2 months

    • A 12-part payment plan is also available if you’re joining us in Momentum for a full year! whooop

    For more info, see details above

    If you’d like a special payment plan to spread the payment out over a longer time period, contact us and we’ll help you out!

    Email - hello@artcareeracademy.com

  • We run the program LIVE 1-2 times per year with a limited intake to ensure individual support and attention.

    Right now we’re unsure if we’ll be running the program LIVE again this year outside of the Feb 2025 intake.

    However, you’ll still be able to purchase Going [ART] Pro Self Led throughout the year, with Momentum access for 2 months, however you’ll have less support from Tom & Claire & you won’t be in a live group comtainer.

Got another question?
Or not sure which option is right for you?

Just send us a DM on Instagram @artcareeracademy or email us at hello@artcareeracademy.com & we’ll be happy to help you

Previous student feedback

  • 'I feel more clarity and confidence stepping into the next chapter of my art journey and am excited to be taking the insights received into my practice.

    Natalia

  • The course has really helped me have a clear understanding of what works and why, and how to easily implement a strong professional art practice.

    Inari

  • The course has shown me how to look at my work objectively and how to create clear goals and plan out how to work towards them.

    Ray

Got a question?

Going [ART] Pro |

Going [ART] Pro |

We know that trying to work out how to grow your art career and business alone can be challenging.

It can be lonely and it can feel like you’re trying lots of things and not sure which is the right path to get the results that you’d like.

That’s why we’ve created our program to support you with the mindset, the clarity and the steps to help you on your journey to greater confidence, direction & creative cashflow

You’ll receive the support and expertise of both Tom and Claire, plus the camaraderie of your new art community

PLUS you get to keep all of the Going [ART] Pro content and materials for lifetime, so you can return to them time & time again.

Love it? We cannot wait to support you!

Claire & Tom

Hear from previous students

Is it time to take your art career to the next level?

There are 3 options available for Going [ART] Pro LIVE depending on the level of MOMENTUM support and different payment scales to suit your needs & get things moving ASAP for you!

The below prices are EARLYBIRD and will be available until Thurs 6th Feb 5pm AEDT

2 MONTHS MOMENTUM

ONE PAYMENT

$995 USD

$795 USD

Complete the Going [ART] Pro program from anywhere in the world.

And receive 8 weeks of live support & community while you complete the program

    • x6 comprehensive training modules

    • x6 worksheets to implement your learnings into your art business

    • Live group coaching & mentoring sessions with Claire & Tom

    • Access to our resource library to support you

    • Community support in our online live platform

PLUS 2 months support in our Momentum community of go-getter artists

    • x1 LIVE Group Coaching Session p/month

    • x1 LIVE Guest training from Industry expert or In house training

    • M-F support and community in our online hub Momentum

    • Access additional resources to support you with your career (including all recordings of previous guest talks)

    • Connect with likeminded go-getter artists from around the world

MOST
POPULAR

2 MONTHS MOMENTUM

x2
PAYMENTS

$525 USD

$425 USD

(2 MONTHLY PAYMENTS)

Complete the Going [ART] Pro program from anywhere in
the world.

And receive 8 weeks of live support & community while you complete the program

    • x6 comprehensive training modules

    • x6 worksheets to implement your learnings into your art business

    • Live group coaching & mentoring sessions with Claire & Tom

    • Access to our resource library to support you

    • Community support in our online live platform

PLUS 2 months support in our Momentum community of go-getter artists

    • x1 LIVE Group Coaching Session p/month

    • x1 LIVE Guest training from Industry expert or In house training

    • M-F support and community in our online hub Momentum

    • Access additional resources to support you with your career (including all recordings of previous guest talks)

    • Connect with likeminded go-getter artists from around the world

12 MONTHS MOMENTUM

ANNUAL

$1300 USD

(OR MONTHLY PAYMENT PLAN)

Complete the Going [ART] Pro program from anywhere in
the world.

And receive 8 weeks of live support & community while you complete the program

    • x6 comprehensive training modules

    • x6 worksheets to implement your learnings into your art business

    • Live group coaching & mentoring sessions with Claire & Tom

    • Access to our resource library to support you

    • Community support in our online live platform

    • x1 LIVE Group Coaching Session p/month

    • x1 LIVE Guest training from Industry expert or In house training

    • M-F support and community in our online hub Momentum

    • Access additional resources to support you with your career (including all recordings of previous guest talks)

    • Connect with likeminded go-getter artists from around the world

PLUS 12 months support in our Momentum community of go-getter artists

PLEASE NOTE - Access to the Momentum Community and resources is only available during the time period you’ve selected. However if you’re loving the experience and you’d like to continue on the journey (which would be so fun!), then it will be $59 USD p/month to continue the mentorship & membership, commencing the day after your Momentum term finishes. If you’d like to join Momentum at a later date, then the price will be $69 USD p/month.

Got a question?
Not sure which option is right for you?

Just send us a DM on Instagram @artcareeracademy or email us at hello@artcareeracademy.com & we’ll be happy to help you

“Nothing is impossible.
The word itself says
‘I’m possible”

— Audrey Hepburn

What people are saying…

  • "Through collaborating and working alongside Tom, he has shown me a path to grow my career to the point where I could quit my job and go full time with my art career"

    Sahil

  • "Tom and I shared a studio for over a year and I was inspired by his systems, organisation and professionalism. He really knows how to make things happen and get things done"

    Adnate

  • The teachings and content in the course gave me the encouragement to both grow/evolve as an artist (and as a person), but also lean into a signature style and really invest the energy and time into the elements within my work that make it uniquely mine

    Manda

Got a question?

Let’s connect

When this connection happens, it’s a match made in creative heaven – for them and for you 🤩 But REALTALK: this doesn’t happen by accident. The trick is learning how to connect the dots. 👉🏼 To develop your unique style, find