Going [ART] Pro

SELF LED

Gain the Clarity, Confidence & a Clear Pathway Forward to Create a Thriving Career Doing What You Love

THE ULTIMATE 6 WEEK CAREER PROGRAM FOR VISUAL ARTISTS READY TO GO BIG IN THEIR ART CAREER

👉🏼 I'M IN, LET'S DO THIS!

Are you frustrated with not knowing
how to build your
art career?

Calling early stage and emerging visual artists who desire to create a career where they feel confident and clear on the pathway forward

And experience creative and financial growth as they build a sustainable career

Are you ready?
Let’s do this…

Does this sound familiar?

You’re working full time or part time in a job just to pay the bills [but you spend ALL your spare time thinking about creating & being in your studio]
You get stuck comparing yourself to other artists [and wish you knew how to stand out]
You find yourself getting overwhelmed by the many ways to grow your art career [and you’re unsure of which direction to take]
You’re unsure of how to create a business and generate regular income from your art [and you’re ready to discover how to make an income with authenticity and integrity]

You’re either looking to leave your job, so that you can spend your days immersed in
your creativity…

OR you’re working in your art career full or part time, but lacking confidence & you’re unsure of the ‘right’ direction to take. You’d love greater clarity and a plan to help you get where you want to go.

If any of this sounds like you, then you’re in the right place…

Imagine if…

You could be in the driver’s seat of your art career - creating your art when you want and confident in knowing that you’re building your career in the direction that YOU want to go

You have a vision for your career and a roadmap to get your there
You’re feeling more confident speaking about your art and getting more eyes on your work
You have clarity on what you sell, the income you desire and the steps to make it a reality

Feel good this year knowing where you’re taking your art career…

Introducing...

Going [Art] Pro

The Complete Roadmap to grow your confidence, gain clarity on your art career vision & turn your passion into profit

Going [ART] Pro is a 6 week online program. Designed for early stage and emerging visual artists. This program is perfect if you dream of going full time with your art or you’re currently in your studio full time & you’d love to have clarity and vision on your pathway forward

Hear from previous students

“What I loved about the course was it was such a good mix of mindset versus practical advice. I’ve felt a noticeable shift in my mindset and have the confidence and belief to trust what I’m doing and keep going”

Jess
“It was an honour to learn alongside a supportive group of likeminded artists investing in themselves. Tom and Claire are your guides to the everyday and the extraordinary parts of a career in creativity”

Steve
"With each weekly module my confidence and the pathway towards growing my art practice and career became clearer and more achievable. Together, Tom & Claire provided a welcoming learning environment loaded with dynamic positivity”

Viki

What’s included in
Going [ART] Pro

Over 6 weeks you’ll be going on a creative personal discovery journey to help you to uncover the ‘essence’ behind your artwork and how to
articulate it.

From there, youll explore the practical aspects of getting your artwork out into the world to create greater awareness and desire for your creations.

You’ll walk away feeling more connected to your unique angle and offering and you’ll have a roadmap on how to take the next steps to put it all into action.

You’ll receive the module course content in our online portal, drip fed to you weekly.

You’ll also have access to comprehensive weekly worksheets & a resource library to put what you’re learning into action

No need to wait until the next LIVE round, you can get started and begin the program today!

The

Program

Breakdown

*

The Program Breakdown *

The 6 week journey

MODULE 1

——————

Who are you as an Artist + your Vision

In this first module you’ll go deep & uncover the themes & influences behind your artwork. You’ll walk away with a clear career vision to guide you through the program & beyond.

- Get crystal clear on where you’re at today as an artist - your influences & your themes
- Visualise & uncover your artistic future to guide you forward
- Review your habits & beliefs and who you’ll need to become to create what you most desire

MODULE 2

——————

Organisation
& Structure

Set up key business foundations to eliminate procrastination and overwhelm and set yourself up for success to create & complete more artwork, particularly if you’re short on time.

- Learn how to maximise your time & energy
- Establish helpful daily habits that will set you up for creative productivity
- Balance yin & yang energies in your art business and embrace structure
- Create your own weekly schedule & boundaries

MODULE 3

——————

Get
Noticed

Get out of your own way and start allowing your art to be seen. Attract more opportunities towards you as you become known for your uniqueness.

- Discover what's holding you back from being seen & create the mindset that will attract more opportunties
- Learn the Importance of repetition and the 'hit single'
- Create a plan to 'get noticed' and seen as an artist, by identifying your key marketing touchpoints

MODULE 4

——————

Style Development & Evolution

Gain clarity on your current style and how it’s evolved over time and discover where you could take it into the future.

- Uncover the key influences and life events that have contributed to your style
- Learn the importance of having a growth mindset to support your creative career
- Identify where you're at along the style development journey to guide your focus forward
- Gain new tools to help you get out of creative ruts and into flow

MODULE 5

——————

Bring in Consistent
Income

Re-wire the ‘starving artist’ stereotype & claim the value of your work

- Create the resourceful money mindset & wealth consciousness to generate greater wealth
- Learn best practice pricing for your artwork that feels good & supports you
- Learn how to position yourself in the market for maximum success
- Learn how to set up your art website professionally
- Ways of making an income from your artwork that work for you

MODULE 6

——————

Talk about your Art
with Confidence

Discover how to talk about your art with greater confidence & clarity & become unstoppable

- Uncover and move through any blocks that are in the way of talking about your artwork
- Reveal the ‘essence’ of your artwork & the story behind it
- Uncover opportunities to talk about your artwork
- Create your artist bio

In the Program you’ll receive:

👉🏼 x6 Modules with digestible Videos & detailed Slide Decks on our online platform

👉🏼 x6 Worksheets - so that you can start implementing straight away.

👉🏼 Additional Resources - such as the ***artist budget spreadsheet, art organisation tracker*** and the ever evolving art exposure & income opportunities bank. These resources will support you on your career artist journey, and you’ll likely return to them many times

👉🏼 A dedicated online space to ask questions & get support as you complete the program

👉🏼 LIFETIME ACCESS to the Going [ART] Pro full program & resources

PLUS

You’ll get access to our exclusive MOMENTUM Group Mentorship & Community!

We run twice monthly live sessions online via Zoom on Wednesday’s at 6pm AEDT/AEST Melbourne Australia timezone. These range between group coaching, live trainings, expert talks and planning sessions. Details below.

LIVE sessions are recorded and uploaded into our portal so that you can watch on demand in your own time if you can’t make it LIVE.

Monthly Live Group Coaching Sessions

Get tailored guidance and actionable insights directly from experienced Mentor, Tom and Business & Mindset Coach Claire who understand the art world and human behaviour, to help you overcome challenges, stay on track, and grow your career with confidence

Live Talks with Industry Experts in the Arts

Gain insider knowledge, tips, and inspiration from successful artists, gallery owners, and other leading experts in the art world, giving you an edge and clarity on your next steps.

Live Trainings with Tom
& Claire

Learn proven strategies to market and sell your work, build sustainable revenue streams, and navigate the business side of being an artist—so you can spend more time creating (and less time stressing about income)

Quarterly Live Planning
Sessions

Set clear, achievable goals and map out your path for the months ahead with expert guidance, ensuring you’re consistently moving towards your artistic and career aspirations

Online Community Space

Join a vibrant, supportive community of like-minded artists where you can share ideas, gain encouragement, and build lasting connections, ensuring you feel connected, supported and inspired along your journey.

Additional Resources
Library

Access a growing collection of templates, guides, and tools designed to save you time, answer your questions, and support you at every stage of your art career journey.

There’s a wealth of knowledge in MOMENTUM and additional resources to draw upon, so you’ll never be alone trying to work it out.

Would you love a walkthrough of our online platform where all of the training materials and our community space is housed?

Hear from previous students.

Is it time to take your art career to the next level?

There are 3 options available for Going [ART] Pro SELF STUDY depending on the level of MOMENTUM support you’d like and different payment scales to suit your needs & get things moving ASAP for you!

x2 MONTHS MOMENTUM

SELF
STARTER

KICKSTART YOUR JOURNEY

ONE PAYMENT

$650 USD

(OR x2 PAYMENTS $350 USD)

Take the Going [ART] Pro program
at your own pace, from anywhere in the world.

Receive support and community while you complete the program.

- x6 comprehensive training modules
- x6 worksheets to implement your learnings into your art business
- Access to a resource library to support you

PLUS 2 months support in our Momentum community of go-getter artists

- x1 LIVE Group Coaching Session p/month
- x1 LIVE Guest training from Industry expert or In house training
- M-F support and community in our online hub Momentum
- Access additional resources to support you with your career
- Connect with likeminded go-getter artists from around the world

SIGN UP [pay in full]

SIGN UP [x2 payments]

MOST
POPULAR

x6 MONTHS MOMENTUM

COLLECTIVE
JOURNEY

TAP INTO THE POWER OF COMMMUNITY

ONE PAYMENT

$850 USD

(OR x6 PAYMENTS $150 USD)

Take the Going [ART] Pro program
at your own pace, from anywhere in the world.

Receive 6 mnths of support & a vibrant artist community cheering you on.

- x6 comprehensive training modules
- x6 worksheets to implement your learnings into your art business
- Access to a resource library to support you

PLUS 6 months support in our Momentum community of go-getter artists

- x1 LIVE Group Coaching Session p/month
- x1 LIVE Guest training from Industry expert or In house training
- M-F support and community in our online hub Momentum
- Access additional resources to support you with your career
- Connect with likeminded go-getter artists from around the world

SIGN UP [pay in full]

SIGN UP [x6 payments]

x12 MONTHS MOMENTUM

MOMENTUM
MAX

SUPERCHARGE YOUR PROGRESS

ONE PAYMENT

$1130 USD

(OR x12 PAYMENTS $111 USD)

Take the Going [ART] Pro program
at your own pace, from anywhere in the world.

Supercharge your career with 12 mnths of support & a vibrant artist community cheering you on.

- x6 comprehensive training modules
- x6 worksheets to implement your learnings into your art business
- Access to a resource library to support you

PLUS 12 months support in our Momentum community of go-getter artists

- x1 LIVE Group Coaching Session p/month
- x1 LIVE Guest training from Industry expert or In house training
- M-F support and community in our online hub Momentum
- Access additional resources to support you with your career
- Connect with likeminded go-getter artists from around the world

SIGN UP [pay in full]

SIGN UP [x12 payments]

PLEASE NOTE - Access to the Momentum Community and resources is only available during the time period you’ve selected. However if you’re loving the experience and you’d like to continue on the journey (which would be so fun!), then it will be $59 USD p/month to continue the mentorship & membership, commencing the day after your Momentum term finishes. If you’d like to join Momentum at a later date, then the price will be $69 USD p/month.

Got a question?
Not sure which option is right for you?

Just send us a DM on Instagram @artcareeracademy & we’ll be happy to help you

Meet the Team

ARTIST & ENTREPRENEUR
Founder
Tom Gerrard is a renowned Australian artist and entrepreneur who first made his name in the mid 90s painting on the streets of Melbourne. He has since built a successful career as an artist exhibiting in galleries in Tokyo, London, Los Angeles and Barcelona and his work has been collected by the National Gallery of Australia and the National Gallery of Victoria.
Tom also runs the popular podcast Bench Talk & has interviewed over 150 artists where he untaps into what it is to be an artist.

BUSINESS & MINDSET COACH
Founder
Claire Bradshaw is a Business and Mindset Coach for Creatives & Wellness entrepreneurs. Claire's worked as a mindset and business coach for the past 6 years, supporting 100's of clients to create a more authentic, expansive and aligned life & business.
She's also a yoga & meditation teacher and has 10+ years working in corporate marketing in London and Melbourne.

Student feedback

"This program is a gem for anyone aspiring to build a successful career in the art world. Going [ART] Pro has not only enriched my artistic journey but also unlocked a newfound sense of fulfillment. It's not just about honing skills; it's about discovering and embracing the artist within. I highly recommend this course to anyone ready to embark on a transformative journey towards a fulfilling art career".

Johanna, Berlin
"I have truly enjoyed my experience being part of the Art Career Academy. Not only are Claire and Tom exceptional instructors, they are also great humans. Claire's business background and holistic approach, coupled with Tom's art-world experience and practical insights as an artist, create an ideal blend for guiding aspiring artists through their transition from hobbyist to professional".

Asmus, Copenhagen

FAQs

LET’S MAKE SURE THIS IS PERFECT FOR YOU

The program starts when you decide it does!

Once payment is made, you'll receive access to the training portal. The training modules are drip fed to you each week in our portal over the 6 weeks.

And if you add on the Momentum membership, you'll get immediate access to the Momentum community space and resources & can join us in our next LIVE session!
The LIVE sessions will be held every fortnight on Wednesday's at 6pm AEST/AEDT Melbourne Australia time.

Check out the schedule here
We've poured our hearts and souls into this program and have had a lot of positive feedback, so we hope you love it too!

However we will honour a 7 day refund if you are not satisfied with your purchase.
Please write to hello@artcareeracademy.com informing us of your reason and please allow 5 days for the refund to process.
Your access to Tom and Claire will depend on the program level you choose:
- You will have access to Tom and Claire in the Momentum online community space M-F in and also in the fortnightly LIVE group session (coaching, trainings, expert guest talk) Your access will depend on the duration you've booked in for.
- All students/members will have access to book limited 1:1 coaching sessions with Tom and Claire at a special price for the duration that they are in the membership.
There sure is.
- A 2-part payment plan is available for 'Self Starter'
- A 6-part payment plan is available for 'Collective Journey'
- A 12-part payment plan is available for 'Momentum Max'
  For more info, see details above
Yes we run it LIVE x1-2 times per year with a limited intake. Best to ensure that you’re on the WAITLIST for the next round - FEB ‘25. You’ll then get access to exclusive bonuses, scholarship opportunities and the best price.

Sign up to the waitlist HERE

Previous student feedback

'I feel more clarity and confidence stepping into the next chapter of my art journey and am excited to be taking the insights received into my practice.

Natalia
The course has really helped me have a clear understanding of what works and why, and how to easily implement a strong professional art practice.

Inari
The course has shown me how to look at my work objectively and how to create clear goals and plan out how to work towards them.

Ray

Got a question?

Going [ART] Pro |

We know that trying to work out how to create and grow your art career and business alone can be challenging.

It can be lonely and it can feel like you’re trying lots of things and not sure which is the right path to get the results that you’d like.

That’s why we’ve created this course to support you with the mindset, the clarity and the steps to help you on your journey to greater confidence, direction & creative cashflow

You’ll receive the support and expertise of both Tom and Claire, plus the camaraderie of your new art community

Love it? We cannot wait to support you!

Claire & Tom

Hear from previous students

Is it time to take your art career to the next level?

There are 3 options available for Going [ART] Pro SELF STUDY depending on the level of MOMENTUM support you’d like and different payment scales to suit your needs & get things moving ASAP for you!